NGT · Project brief

Tell us about your project

This is what your quote is built from. Fill in what you know and skip what you don't — nothing is required except a name and a way to reach you. Whatever you leave blank, we work out together.

Your answers are saved in this browser as you go: close the tab and you lose nothing.

First things first

First name Last name EmailWhatsApp / phone

A name and one way to reach you is enough to get started.

What you need

The rest of the questionnaire depends on this: there is no point asking you about typefaces if what you need is for the stock count to stop drifting. Pick the closest match and we go from there.

What kind of project is it?(pick one)

A SaaS is a system you don't use yourself: you sell it to others, who log in with their own account and pay you a subscription. If it is more than one, pick “a combination” and I will ask about all of them.

Tell me in your own wordsThis is the answer I read most closely. It does not need to be technical.

The basics

Project or brand nameWhat does it do? (one sentence)Who is your typical customer?This decides almost everything: type size, how much text fits, and whether it is built phone-first.Current site, if there is one

Social accounts

Only fill in the ones you use. They show us your style and your photos.

InstagramFacebookTikTokWhatsAppYouTubeLinkedInOther

When do you need it by?

What do you want to achieve?(pick one or more)

Tick what matters most, not everything.

How do customers find you today?(pick one or more)

Tells us where people will arrive from, and therefore what they need to see first.

Three months in, how would you know it worked?

How it should look

Overall style(pick one or more)

Tick one or two, no more.

Colour combination(pick one)

Pick the one that feels like you. These are starting points; they get tuned to your brand afterwards.

Describe the colours you have in mind

Typefaces you like(pick one or more)

Each name is set in its own typeface. Pick several — we usually pair one for headings and one for text.

Photography and images(pick one)

References

This is worth more than everything above put together: one concrete example says more than ten adjectives.

Three sites, systems or apps you like (any industry) and what you like about each

One you do NOT like, and whyAmong your competitors, whose site is best sorted?

Budget

Optional, and not a commitment: answering this locks in no number. It lets us propose something buildable instead of sending you a quote that makes no sense for you. If you'd rather not say, skip it.

Investment range you have in mind(pick one)

Any of these is a valid answer, including the last one.

Everything else

Say what you're thinking, or anything the form didn't ask! Whatever you tell us helps us get closer to what you actually want.

Tell us whatever you like

We still need your name and a way to reach you.